ELSIE BROTHERTON
Fractional in-house counsel · Strategic support

Legal counsel and strategic support for growing companies.

Practical legal support and business advice for founders facing contracts, growth decisions, and the messy work of building a company. I bring a Georgia law license and the perspective of having built and operated a multi-location business myself.

Elsie Brotherton
Emory J.D. · Federal judicial clerkship · Founder and CEO
Georgia-admitted attorneyEmory J.D. · federal clerkship
Founder & CEOBuilt Highland Yoga since 2015
Multi-market builderBrand, growth, contracts, systems
Operator perspectiveLegal advice grounded in execution
Services

Legal counsel and strategic execution.

Support can be scoped around recurring legal needs, a defined business initiative, or a combination of both.

01 / LEGAL

Fractional in-house legal support

Ongoing, clearly scoped legal help for a growing company that is not ready to hire full-time counsel.

  • Review and negotiate commercial agreements
  • Explain key risks and practical options
  • Set priorities for contract changes
  • Coordinate with specialist outside counsel
  • Organize recurring legal requests and follow-up
02 / BUSINESS

Business decisions and growth projects

Hands-on help thinking through a real decision and turning it into a clear next step.

  • Compare a new offering or partnership
  • Lay out assumptions, costs, and tradeoffs
  • Assess expansion and pricing options
  • Prepare a decision memo and action plan
03 / WORKFLOWS

Workflow review and AI pilot planning

Start with a process that is slow, repetitive, or prone to dropped handoffs; decide whether automation is worth testing.

  • Draw the steps and handoffs as they work today
  • Identify where errors or delays happen
  • Scope a small, human-reviewed pilot
  • Set measures and stop/go criteria
Separate non-legal services

Strategy and workflow services are not legal services. They are provided under a separate agreement, and the protections of an attorney-client relationship do not apply to them.

What the work produces

Useful work should leave you with something concrete.

A contract decision you can act on

A prioritized issue list, plain-English explanation of important terms, proposed edits or negotiation points, and a clear call on what needs specialist review.

A business choice with its assumptions visible

A short options memo that lays out likely costs, upside, risks, unanswered questions, and the next decision or test.

A workflow pilot with guardrails

A current-process map, a narrowly scoped test, named human reviewers, exception handling, and measures for deciding whether to continue.

Professional background

I have worked on both sides of the table.

Legal training helps me spot issues. Building Highland Yoga taught me what it takes to carry a decision through.

I earned my J.D. at Emory Law, edited the Emory Law Journal, served as a federal judicial clerk, and practiced commercial litigation. In 2015, I founded Highland Yoga and grew it from one Atlanta studio into a multi-location business across Georgia and Tennessee.

That meant making the same kinds of decisions many growing businesses face: evaluating locations and leases, setting membership prices, choosing partners and vendors, hiring, and building the systems needed to keep a company moving. I know what it is like to read an agreement and then live with the operational consequences of signing it.

I also created and sold Training Collective, a consumer fitness marketplace. Today, I provide fractional in-house counsel support to a startup and am developing focused legal, business-advisory, and workflow services for growing companies.

View my LinkedIn profile ↗

Workflow review

Start with the work, not the AI.

A workflow project begins with one real task: where the request starts, who touches it, what information is needed, where it gets stuck, and what a good result looks like. Then we can decide whether an existing tool can help.

For example, a pilot might sort incoming requests into categories, prepare a first draft for a person to review, or pull specified fields from a document. The goal is a small test with clear boundaries—not an agent making consequential decisions on its own.

The deliverable is a process map and pilot brief: scope, tools to evaluate, human checkpoints, exception handling, success measures, and what should happen if the system gets it wrong. Engineering or production integration would be separately scoped with a technical partner.

How an engagement works

Clear scope before the work begins.

Engagements can be ongoing legal support, a defined strategy project, or a workflow assessment. Scope, availability, deliverables, and fees are agreed up front.

01

Discuss the need

Start with the company, the issue, and what a useful outcome would look like. Please avoid sending confidential details before an engagement is established.

02

Confirm scope

For legal work, conflicts and authorized scope are confirmed before a written engagement agreement. Strategy and workflow projects use a defined scope and deliverables.

03

Deliver and adjust

Work proceeds against agreed priorities, with clear communication about open questions, decisions, and next steps.

Frequently asked questions

A few practical details.

What kinds of companies do you work with?

I work with founders and growing teams that need practical legal support, help with a consequential business decision, or a thoughtful review of a recurring workflow. We can use an initial conversation to determine whether the need and scope are a fit.

What legal work can you handle, and where are you admitted?

I am admitted in Georgia. Legal services are limited to matters I am authorized and competent to handle. We confirm jurisdiction and scope before legal work begins; matters requiring specialized or additional counsel can be separately scoped or referred.

How are engagements scoped and priced?

Work may be structured as ongoing monthly counsel or as a defined strategy or workflow project. Scope, availability, deliverables, timing, and fees are agreed in writing before work begins.

What does AI workflow advisory include?

It can include process mapping, use-case selection, human-review and escalation design, and a plan for testing a limited pilot with appropriate tools. It is not custom model engineering or unattended legal decision-making; technical implementation beyond the agreed scope should involve a qualified technical partner.

Does an inquiry create an attorney-client relationship?

No. An email or introductory conversation does not create an attorney-client relationship. Please do not send confidential information before conflicts are checked and a written engagement agreement is in place.

Contact

Discuss a potential engagement.

Share your contact details and a brief, general description of what you need. I’ll follow up to see whether a conversation makes sense.

Before you contact mePlease do not include confidential or sensitive information in this inquiry, email, text message, or voicemail. This form is sent through a third-party service to email me and may not be secure. Contacting me does not create an attorney-client relationship; representation begins only after conflicts are cleared and a written engagement agreement is in place.

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